COMPARATIVE ANALYSIS OF ECO-FRIENDLY AGRICULTURE AND MARKETING INNOVATION ON SHALLOT FARMING (Case Study: Lestari Mulyo Farmer Group, Selopamioro Village, Imogiri Subdistrict, Bantul, Yogyakarta Special Region) Tri Martini, Kurnianita, and Hano Hanafi
Yogyakarta Assessment Insitute for Agricultural Technology
Abstract
The habit of farmers selling crops with sistem slash is a practice of buying and selling by the contractor by buying agricultural products before entering the harvest period. The practice of buying and selling without perfect exchange sometimes leads to the vagueness of the number of goods sold, so it can cause losses to one of the parties. Semi-organic farming is a form of soil processing and cultivation of crops by utilizing fertilizers derived from organic materials and chemical fertilizers in minimal quantities to increase the nutrient content of the soil. Semi-organic farming can be said to be environmentally friendly agriculture because it can reduce the use of chemical fertilizers to above 50%. Based on this concept, the purpose of this study is 1). Know the difference in production costs, receipts, and revenues from semi-organic and inorganic, 2). Know the difference in profit and feasibility of farming from sistem marketing slash and weight-based corporation. Sample determination using Non-Proposional Stratified Random Sampling method with the number of samples for semi-organic farmers is as many as 20 samples or respondents and inorganic as well as as many as 20 respondents. Quantitative descriptive data analysis as well as statistical tests (independent sample t-test). Analysis of shallot farming with environmentally friendly technology applied by farmers in Nawungan Bantul shows the profit obtained by farmers per hectare is Rp. 129,720,000 within +/- 50 days (1 season of planting shallots) compared to the inorganic system of Rp. 58,430,000. Production reached 15 tons/ha with an average price of Rp 17,000/kg (how to sell weight) with a total receipt of Rp 125,280,000. The average B/C ratio in shallot farming harvested by 1.03, greater than the slashed ratio of 0.952. The feasibility of semi-organic shallot farming (environmentally friendly) with marketing using corporate institutional innovations (weighing non-slash) showed the highest figure of 2.03.
Keywords: semi-organic, the feasibility of farming, corporation
