Farmer^s Willingness to Grow Garlic: Empirical Evidence from Sembalun, West Nusa Tenggara Lalu Hendri Setiawan (a), Marlina Ayuni Khosyati (a), Nurul Nazira (a), Siti Shara (a), Baiq Wardani Hidayati (a), Suprehatin Suprehatin (a)
(a) IPB University, Kampus IPB Darmaga Bogor, Indonesia 16680
*suprehatin[at]apps.ipb.ac.id
Abstract
Farmer^s willingness to grow garlic, a high value horticulture crop, is one of the important factor to food self-sufficiency through production. The purpose of this study was to analyze the willingness of Sembalun farmers to grow garlic and its determinant factors using theory of planned behavior (TPB) approach. This study used a primary data from a survey of 157 garlic farmers in Sembalun sub-district, West Nusa Tenggara. Data were analysed using scoring and Structural Equation Modeling-Partial Least Square (SEM-PLS) analysis. The results showed that willingness of Sembalun farmers to grow garlic was at a moderate level with a score in between 33.34 and 66.66. Attitude, subjective norm, and behavioral control had a positif and significant effect on Sembalun farmer^s willingness to grow garlic. Meanwhile, Sembalun farmer^s willingness to grow garlic was not affected by knowledge of farmers, farm size, and age. This study recommends that increasing the willingness of farmers can be achieved by improving the internal factors such as attitude, subjective norm, and perceptions of behavioral control to grow garlic and external factors in the micro, meso and macro levels.
Keywords: garlic, Sembalun, SEM-PLS, willingness to grow
