Intention to Consumption of Fruits and Vegetables in Early Childhood Judging from The Theory of Planned Behavior Yessy Nur Endah Sary, Iit Ermawati1,Ririn Wahyuningtyas Tuti
Department of Midwifery, Sekolah Tinggi Ilmu Kesehatan Hafshawaty Pesantren Zainul Hasan, Probolinggo, Indonesia
Abstract
Low consumption of fruits and vegetables can lead to chronic diseases in early childhood. The purpose of this study was to analyze the intention to consume fruits and vegetables in early childhood in terms of the Theory of Planned Behavior. The research was conducted in Sidopekso Village, Kraksaan District, Probolinggo Regency, East Java. This is a quantitative study with a cross sectional design. The instrument in this study is a questionnaire attitude toward behavior, subjective forms and perceived behavioral control of early childhood intentions to consume fruits and vegetables that have been tested for validity and reliability. Test data analysis using multiple linear regression analysis. The results showed that the regression coefficient of attitude toward behavior was -0.215, subjective forms was -0.285, perceived behavioral control was -0.245. The coefficient of determination is a value that can explain how well or accurately the regression model obtained explains the diversity of existing data. Adjusted R Square of 0.641. This value means that the regression model or independent variable consisting of attitude toward behavior, subjective forms and perceived behavioral control is able to explain 64.1% of the diversity of data on the variable of intention to consume fruits and vegetables in early childhood. The role of parents or caregivers, health workers and stakeholders is highly expected to continue to provide counseling about the importance of consuming fruits and vegetables in early childhood
Keywords: intention, fruits and vegetables, early childhood, theory planned behavior
