TURGO TOURISM VILLAGE DEVELOPMENT STRATEGY IN TURGO HAMLET, PURWOBINANGUN VILLAGE, PAKEM DISTRICT, SLEMAN REGENCY
Siti Hamidah*), Purwanto **), Sutanto **)

*) Lecturer of Agribusiness Department, Faculty of Agriculture
**)Lecturer of the Department of Geological Engineering, Faculty of Mineral Technology
siti.hamidah[at]upnyk.ac.id 081328525949

Abstract

Turgo Tourism Village is one of the Tourism Villages in Sleman Regency, located in a disaster-prone area of Mount Merapi, and was hit by hot clouds or ^Wedhus Gembel^ in 1994.. It is about 17 km from the government center of Sleman Regency, located on the slopes of Merapi, has interesting natural scenery with a beautiful Mount Merapi background. Some of the tourism potentials are: Merapi Forest, Ritual Tourism, the process of making coffee and tea in a traditional manner, culture and traditional arts. During the Covid-19 Pandemic, visitors have greatly decreased, let alone activity, moreover the activity of Mount Merapi often increases, so that it is increasingly rare and even almost no visitors from outside. For this reason, it is necessary (1) to identify the internal and external environmental factors of the Turgo Tourism Village, in the form of Strengths, Weaknesses, Opportunities and Threats, (2) to know alternative development strategies that can be applied. Analysis using Focus Group Discussions, Matrixs of Internal-External, SWOT and QSPM analysis, give the following results: (1) The strengths of the Turgo Tourism Village are: natural beauty, traditional culture and arts, interesting specialty drinks and food products. The weaknesses are: a disaster-prone area, and business management is individual. The opportunities are: the trend of Nature and Ritual Tourism is increasingly popular with the community, there is support from the Regional Government and Universities. While the threats that exist are: the danger of hot clouds, and quite a lot of tourist villages in the vicinity.(2) Alternative Development Strategies be applied are:(a) Improving Knowledge and Skills of Disaster Mitigation Turgo Tourism Village Managers take advantage of the support of the Local Government and Universities to Guarantee Security and Safety for visitors, (b) developing the existing potential becomes the hallmark of the Turgo Tourism Village in order to win the competition with

Keywords: Tourism Village, Disaster-Prone Areas, Internal-External Environmental factors, Development Strategy

Topic: Social and Economic in Agriculture